Client: adidas Agency: Wasserman Role: Creative / Art Director
Brief: To create a prestigious hospitality space to support the adidas UCLF 25 VIP Guest Program within UEFA's Munich Village, Germany.
Response: Celebrating adidas' partnership with UEFA for the 2025 Champions League Final, we provided the primary creative solution for their VIP Guest Program. My role as creative lead was to develop the core principles of our design, look and feel. Our initial direction was to create an experience heavily influenced by the adidas UCLF25 Official Match Ball (OMB). After some refinement, we settled for a more balanced approach - referencing the OMB and the Bavarian environment. Our creative solutions were executed across 3 venues, over the course of the 3 day VIP Guest Program.
Response: Celebrating adidas' partnership with UEFA for the 2025 Champions League Final, we provided the primary creative solution for their VIP Guest Program. My role as creative lead was to develop the core principles of our design, look and feel. Our initial direction was to create an experience heavily influenced by the adidas UCLF25 Official Match Ball (OMB). After some refinement, we settled for a more balanced approach - referencing the OMB and the Bavarian environment. Our creative solutions were executed across 3 venues, over the course of the 3 day VIP Guest Program.
Day 1: Once our guests arrived in Munich and were transported to the Andaz Hotel where they were greeted by our hospitality team. Guests were checked-in and greeted by staff, arriving at their rooms to find exclusive gifts. These offerings included event specific items, such as a pair of 'gift only' shoes dubbed the adidas München. Guests later travelled to the Bavarian Nation Museum for an exquisite dinner to recharge. This intimate arrival experience was our guests first impression of our creative look and feel, with nods to the Bavarian backdrop and OMB featured on print collateral, table ware and gifts.
ARIVALS [Andaz Hotel, Munich]
RECEPTION DINNER [Bavarian National Museum]
Day 2 AM: After a good night's rest, our VIP Guest Program continues with morning yoga, runs and relaxation sessions. With our guests now ready for action, we transported them from the Andaz to BMW Park Arena for a very exclusive brand presentation. Sadly, we are not able to share that part with you - for some context - we took over the BMW Park venue by creating stunning visual spectacles, displayed across the arena court's interactive flooring and jaw-dropping screen setup. The brand presentation was delivered by our highly esteemed hosts - adidas CEO Bjorn, UCL Winner Toni Kroos, and the GM of adidas Football Sam Handy.
ACTIVE MOMENTS
BMW PARK [Arena, Munich]
Day 2 PM: After a good night's rest, our VIP Guest Program continues with morning yoga, runs and relaxation sessions. With our guests now ready for action, we transported them from the Andaz to BMW Park Arena for a very exclusive brand presentation. Sadly, we are not able to share that part with you - for some context - we took over the BMW Park venue by creating stunning visual spectacles, displayed across the arena court's interactive flooring and jaw-dropping screen setup. The brand presentation was delivered by our highly esteemed hosts - adidas CEO Bjorn, UCL Winner Toni Kroos, and the GM of adidas Football Sam Handy.
Alianz Stadium Hospitality
Alianz Stadium [The Final]
