CLIENT: UEFA × EAFC 24 | ROLE: Creative Director / Design LEAD
AGENCY: Wasserman
To celebrate the long-standing partnership between UEFA Champions League and EA Sports, we created and launched the new in-game UCL EAFC Ultimate Team kit.
I designed a bespoke pattern capturing moments of brilliance under the UCL spotlight. Titled “UCL Glory,” the kit channels emotion, speed and flair. With explosive bursts of UCL brand colours through dynamic splashes, all framed within the iconic Star Ball, the result is a bold, vibrant design that embodies the pride and spirit of champions.
In collaboration with MREGFX, we developed a full suite of digital launch assets, including in-game renders, 3D visuals and social content to amplify the campaign.
Players could also unlock stadium accessories to customise their teams, and those who collected the kit were entered into a draw to win an exclusive physical edition, bringing the digital aesthetic into real life.
Players could also unlock stadium accessories to customise their teams, and those who collected the kit were entered into a draw to win an exclusive physical edition, bringing the digital aesthetic into real life.
