Client — UEFA x EAFC
Role — Creative Director / Designer
Agency — Wasserman
To celebrate the long-standing partnership between UEFA Champions League and EA SPORTS FC 24, we created and launched the new in-game UCL Ultimate Team kit. As Creative Director and Design Lead, I developed the concept and visual direction for “UCL Glory” — a bespoke kit design inspired by those defining moments under the Champions League lights.
Built around emotion, speed and flair, the design uses explosive bursts of UCL brand colours through dynamic splashes, all framed within the iconic Star Ball, creating a bold and energetic expression of what it means to compete on Europe’s biggest stage.
Built around emotion, speed and flair, the design uses explosive bursts of UCL brand colours through dynamic splashes, all framed within the iconic Star Ball, creating a bold and energetic expression of what it means to compete on Europe’s biggest stage.
Working alongside MREGFX, we produced a full suite of digital launch assets, including in-game renders, 3D visuals and social content to support the campaign rollout across global channels.
Players were also able to unlock exclusive stadium accessories to customise their teams, while anyone who collected the kit was entered into a prize draw to win a limited physical edition — taking the digital design into the real world.
