Client — Benjart
Role — Art Director / Photographer
Agency — DBDS
For Benjart’s AW23 campaign, the brief was to create a winter streetwear lookb ook that felt elevated, cinematic and true to the brand’s identity. Rather than a traditional studio approach, we took the collection to the Alps — travelling from London to Austria with the founder, film crew and model Roman Hackett for a two-day shoot set over 2,000m above sea level.
The goal was to capture the AW23 collection in an environment that naturally amplified the mood of the season — cold, dramatic and raw — using the mountain landscape as both backdrop and atmosphere.
As Art Director and Photographer, I led the creative direction of the campaign while shooting the full look book, shaping the visual identity across both stills and campaign storytelling. The final result balanced fashion and environment, creating a winter campaign that felt authentic, premium and visually distinct from the usual streetwear launch.
