CLIENT: Kraken × rb leipzig | ROLE: Director / Art Director
AGENCY: Wasserman
To announce Kraken’s partnership with RB Leipzig as the club’s new 2024 kit sleeve sponsor, we produced a 30-second launch film highlighting the Kraken logo on the new shirt.
While Kraken’s previous football campaigns leaned on CGI and 3D motion graphics, we took a player-led approach, capturing the raw energy of the dressing room. The space was flooded in Kraken’s signature purple, with subtle white and red accents nodding to Leipzig’s home colours, creating a striking and atmospheric backdrop.
The film builds through intense strobe lighting, VFX, and dynamic camera work, gradually revealing the sleeve logo across three featured players. Hero shots and playful transitions — including a shirt tossed over the lens — lead into a dramatic drone reveal and animated end card.
I led the project creative from concept development through to final edit oversight, collaborating closely with the team in Germany to bring the vision to life.
Shot & edited by justin batchelor
Shot & edited by justin batchelor
