CLIENT: BMW / AGENCY: WASSERMAN
ROLE: ART DIRECTOR
BRIEF
PRODUCE IMAGERY TO PROMOTE THE 2024 BMW X FRIEZE LONDON EVENT
RESPONSE
A last minute request left us without a location for the photoshoot we had planned. Our mission was to capture the essence of London to highlight the BMW x Frieze London event taking place this Autumn. In just 48 hours our team secured a permit for London's Southbank and took the streets with our branded i7 and renowned automotive photographer Tom Khaler. We shot for several hours allowing us to utilise the public and the landscape during different lighting conditions to capture vibrant and energetic visuals. Photos were used to promote the event, with hero images used inside the Frieze London lounge. Images were also promoted across BMW's global social media accounts and website.
