CLIENT: FOOTLOCKER X NBA / AGENCY: WASSERMAN
ROLE: ART DIRECTION / DESIGN
BRIEF
RETAIL BRANDING FOR THE FOOTLOCKER X NBA PARIS GAME 2023: INCLUDING PRINT, SCREEN VISUALS, & MERCHANDISING
RESPONSE
The client provided brand assets and imagery to be incorporated into the design of a range of retail and event space prints and visuals. Among these assets were bespoke illustrations celebrating the individual arrondissements of Paris.
With brand imagery, we introduced bold basketball patterns and bespoke textures to our visuals, creating gritty street-inspired displays. Screen visuals featuring graphic elements for each arrondissement were used in-store and court side to engage with fans. The retail spaces were were adorned with pattern-based prints and branding elements.
The retail design was created to capture the bold and valiant spirit of the game, without deviating from both the NBA and Footlocker core branding. Using vibrancy and eye catching illustrations, we elevated each graphical element with layered imagery, type and texture treatments.
The retail design was created to capture the bold and valiant spirit of the game, without deviating from both the NBA and Footlocker core branding. Using vibrancy and eye catching illustrations, we elevated each graphical element with layered imagery, type and texture treatments.
My role in this project was primarily design-focused, with the addition of photo grading and being responsible for the overall look and feel. I produced bespoke textures for the visual and graphic assets, drawing inspiration from court side design and materials. Assets were also used online and across social media platforms.
