CLIENT: NBA × Foot Locker | ROLE: ART DIRECTION & Design
AGENCY: Wasserman
For the NBA × Foot Locker Paris Game 2023, we delivered a full suite of retail branding and event visuals, spanning print, screen content, merchandising, and more.
Working with client-provided branding and imagery, we integrated bespoke Parisian illustrations to celebrate the city’s arrondissements. By blending gritty, street-inspired textures with sharp sporting typography and court-influenced detailS, we developed a cohesive visual language that united the two brands.
Our scope covered retail displays, arena graphics, screen visuals, merchandise trucks, and digital assets, ensuring consistent branding across every touchpoint. Pattern-based prints dressed the arena, while the outdoor merchandising truck featured scoreboard-inspired displays and court material references, amplifying the event’s energy and identity.
My role focused on creative direction, design and visual asset creation, leading the overall look and feel and producing key graphic elements applied across multiple environments.
