Client — Footlocker x NBA
Role — Art Director / Designer
Agency — Wasserman
For the NBA × Foot Locker Paris Game 2023, we delivered a full suite of retail branding and event visuals across print, screen content, merchandising and live event environments. Working from client-provided branding and campaign imagery, we developed a bespoke visual language that celebrated both the energy of basketball culture and the identity of Paris itself.
Using custom Parisian illustrations inspired by the city’s arrondissements, combined with gritty street textures, sharp sporting typography and subtle court-inspired details, we created a system that felt authentic to both brands.
The scope covered everything from retail displays and arena graphics to digital screen content, merchandise trucks and supporting campaign assets — ensuring consistency across every touchpoint throughout the event.
Pattern-led prints dressed the arena, while the outdoor merchandising truck featured scoreboard-inspired displays and material references pulled directly from the court, helping extend the atmosphere beyond the game itself.
As Art Director and Design lead, I was responsible for shaping the overall visual direction, providing design development and creating key graphic assets applied across the full experience.
