The "Kraken Kit Exchange" WAS A promotionAL GIVEBACK CAMPAIGN by Kraken crypto exchange AND THEIR FOOTBALL PARTNERS TOTTENHAM HOTSPUR, RB LEIPZIG AND ATHLETIC MADRID. fans WERE ABLE exchange old football shirts for a new, exclusive KRAKEN SPONSORED shirt.
It's a way to recycle old shirts and promote KRAKEN'S LATEST FOOTBALL partnershipS. The exchange offers fans a chance to swap AN OLD football shirt for a new one, with the old shirts then donated to a charity, PROMOTING a FUN AND more sustainable approach to football kit RECYCLING.
THE EVENT TOOK PLACE IN 3 EUROPEAN CITIES AT THE HEART OF THE RESPECTIVE FOOTBALL CLUBS. FANS GATHERED WITH SOCIAL MEDIA INFLUENCERS AND CLUB LEGENDS TO PARTICIPATE IN THE EXCHANGE. WE ALSO CAPTURED THE EVENT AND PRODUCED SEVERAL SIZZLE FILMS TO HIGHLIGHT THE PROCESS.
AGENCY: WASSERMAN - ROLE: ART DIRECTOR
