Client: Audi Revolut F1 Team - Role: Art Director / Designer
[Freelance - Part Time]
[Freelance - Part Time]
Agency: AVANTGARDE
What better way to start the season? Over the last month or so, I’ve had the honour of working alongside a very cool team at Avant Garde for the delivery of Audi Revolut F1 Team’s debut Grand Prix weekend in Melbourne. Whilst I played a small part in the direction & design process, as a lifelong Formula 1 fan this was another dream come true.
To mark the occasion, we celebrated with city-wide activations, partnering the new Formula 1 team with some of Melbourne’s cultural hotspots: AFLOAT, Nico’s Sandwich Deli & Axil Coffee Roasters. We transformed AFLOAT into a home away from home for race fans, with live entertainment, the immersive Mission Control Wall and a range of fan-focused activities and refreshments.
VIDEO CREDIT: AUDI REVOLUT F1 TEAM
VIDEO CREDIT: AUDI REVOLUT F1 TEAM
Teaming up with Nico’s Sandwich Deli, we transformed their flagship store with partnership branding and served signature race week specials — the #5 and the #27 — which sold out daily across all four stores.
Last but most certainly not least, a partnership with Axil Coffee Roasters re-fuelled fans across 16 locations, offering the signature team blend and the chance to win an exclusive Audi driving experience.
VIDEO CREDIT: AUDI REVOLUT F1 TEAM
VIDEO CREDIT: AUDI REVOLUT F1 TEAM
