Client — BMW UK
Role — Creative / Art Director
Agency — Wasserman
Capturing the UK National Final of the BMW Golf Cup at Gleneagles.
As part of the agency team, I worked as Art Director and Creative on an internal BMW film documenting the tournament, its competitors and the wider experience surrounding one of the world’s largest amateur golf series.
Our brief was to showcase both female and male clients and talent, while capturing the event through a premium, inclusive and distinctly BMW lens.
My role covered the creative process from initial moodboards and shot planning through to storyboarding, music direction and off-site guidance.
The final film brought together tournament action, BMW branding, hospitality, awards and post-event dining, alongside hero coverage of the latest 2025 BMW models.
Set against the landscape of Gleneagles, the film celebrated the people, atmosphere and performance behind the competition, while positioning the BMW Golf Cup as more than a sporting event — a complete brand experience built around community, excellence and shared passion.
