WHEN I HEARD THE FIRST 2 SINGLES TAKEN FROM HIS ALBUM 'THE DEFINITION OF LOYALTY' I KNEW WE HAD TO DO SOMETHING SPECIAL.
I MADE IT A PERSONAL MISSION OF MINE TO TURN THE THOUGHT OF A MEMORIAL/LOYALTY RING TO REALITY.
FROM THE SKETCH, TO THE FLAT TEMPLATES, VARIOUS RENDER CONCEPTS, THE FINAL RING DESIGN AND THE ARTWORK DIRECTION
I CURATED THIS ENTIRE PROJECT MYSELF
SO MUCH TIME AND EFFORT WAS INVESTED INTO THE RING DESIGN. I WANTED TO KEEP THE MAIN ARTWORK AS MINIMAL AS POSSIBLE.
J. STONE - THE DEFINITION OF LOYALTY - JUNE 10TH 2019
IN LOVING MEMORY OF OUR BELOVED NIPSEY HUSSLE
