Client — Ghetts / GIIG
Role — Creative Director / Designer
Project — Brand Identity
I developed the GIIG visual identity for British rapper Ghetts, creating a bold, distinctive logo designed to work across music, fashion and live experiences.
Known to earlier fans as ‘Ghetts It In Gang’ and more recently as ‘Glory Is In God’, GIIG represents an evolving identity with a consistent underlying ethos, rooted in Ghetts' journey, culture and community.
The branding was applied across a range of creative outputs, including tour merchandise, exclusive products, stage visuals and branded environments. The sharp, recognisable wordmark provided a versatile identity that could adapt across different materials, formats and experiences.
