nike london : on air
byDBDS ®
As some of you might already know, I was 1 of around 240 people hand selected by Nike to take part in this years #LondonOnAir contest — A workshop dedicated to creating the future of Air Max.
There was some amazing talent at the event — I didn't make final 3 so I wanted to share my concept you.
I have included an annotated 3D rendering of my shoe along with customisable features, my concept brief & original mood board.
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Introducing the Nike Air Max BW "LOVE" — A Concept byDBDS ®
![](https://cdn.myportfolio.com/90ac45f320ce96f2f0750aea6577ff1a/2ce4473e-faef-459c-8c2e-a896cb89fe99_rw_1920.jpg?h=8e7f3ae802e2f5cd184129d0297da393)
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![](https://cdn.myportfolio.com/90ac45f320ce96f2f0750aea6577ff1a/8ead07e4-83fa-4895-94ef-461137f91ea5_rw_1920.jpg?h=fb77f01ed3222dbd678a038d68c5d47c)
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