nike london : on air
As some of you might already know, I was 1 of around 240 people hand selected by Nike to take part in this years #LondonOnAir contest — A workshop dedicated to creating the future of Air Max.
There was some amazing talent at the event — I didn't make final 3 so I wanted to share my concept you.
I have included an annotated 3D rendering of my shoe along with customisable features, my concept brief & original mood board.
Introducing the Nike Air Max BW "LOVE" — A Concept byDBDS ®