nike london : on air
byDBDS ®

As some of you might already know, I was 1 of around 240 people hand selected by Nike to take part in this years #LondonOnAir contest  —  A workshop dedicated to creating the future of Air Max.

There was some amazing talent at the event  —  I didn't make final 3 so I wanted to share my concept you.
I have included an annotated 3D rendering of my shoe along with customisable features, my concept brief & original mood board.
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Introducing the Nike Air Max BW "LOVE"  — A Concept byDBDS ®

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