Client — KP Snacks | The Hundred
Role — Creative / Art Director
Agency — Wasserman
Launching a summer of cricket with KP Snacks and The Hundred. As part of the team at Wasserman, I led the creative development of Catch and Win — a nationwide on-pack promotion created to celebrate KP Snacks’ partnerships with England Cricket and The Hundred.
My role covered the competition mechanic, campaign naming and overall art direction, shaping the idea from its earliest stages through to the final consumer-facing creative. The promotion ran across 61 SKUs from some of KP Snacks’ most recognisable brands, including Hula Hoops, KP Nuts, Tyrrells, McCoy’s, Pom-Bear, popchips and Skips.
Built around a simple instant-win mechanic, Catch and Win gave shoppers the chance to win a £20,000 cash prize alongside daily cricket-themed rewards, including tickets to The Ashes 2027 and The Hundred 2026, England Cricket Store vouchers and cricket sets. The creative needed to work clearly and consistently across multiple brands, pack formats and retail environments, while maintaining a strong connection to the energy and excitement of the sport.
The campaign also supported KP Snacks’ wider Everyone In mission, using the reach of its cricket partnerships to encourage greater participation, accessibility and engagement with the game.
