DANIEL BLAKE - LONDON BASED - 15 YEARS EXPERIENCE
CREATIVE
ART
DIRECTION
My name is Daniel Blake. DBDS is a working name for my creative services in art direction, design, branding and visual excellence. For over a decade, I have provided creative solutions, identities and ideas for brands and clients across the world. My experience is vastly across sports, music and automotive, with some stand out clients of mine being — Audi Revolut F1, BMW, adidas, UEFA, Footlocker & more. I am based in London, England, with the ability to travel and work from anywhere in the world. I have filmed and edited campaigns in across Europe, directed ads shot in the USA, and have assisted clients in over 20 countries worldwide.
FEATURED PROJECTS
ADIDAS
F50 BOOT LAUNCH
To celebrate the return of the iconic adidas F50, we were tasked with creating an immersive launch experience for one of football’s most legendary boots. Hosted at Protein Studios in London, we transformed the venue into a bold, industrial-inspired space designed to explore the speed, science and DNA behind the world’s fastest football boot. As lead Creative & Art Director, I was responsible for the overall concept ownership, visual and art direction and design support across the full experience.
F50 BOOT LAUNCH
To celebrate the return of the iconic adidas F50, we were tasked with creating an immersive launch experience for one of football’s most legendary boots. Hosted at Protein Studios in London, we transformed the venue into a bold, industrial-inspired space designed to explore the speed, science and DNA behind the world’s fastest football boot. As lead Creative & Art Director, I was responsible for the overall concept ownership, visual and art direction and design support across the full experience.
AUDI REVOLUT F1 TEAM
PARTNERSHIPS & HOSPITALITY
To launch Audi Revolut F1 Team’s debut Grand Prix weekend in Melbourne, we created a series of city-wide brand activations across AFLOAT, Nico’s Sandwich Deli and Axil Coffee Roasters. As part of the creative team, I supported the crucial Art Direction and Design process, helping shape immersive fan experiences and hospitality throughout race week.
PARTNERSHIPS & HOSPITALITY
To launch Audi Revolut F1 Team’s debut Grand Prix weekend in Melbourne, we created a series of city-wide brand activations across AFLOAT, Nico’s Sandwich Deli and Axil Coffee Roasters. As part of the creative team, I supported the crucial Art Direction and Design process, helping shape immersive fan experiences and hospitality throughout race week.
UEFA | EAFC 24
UCL GLORY KIT DESIGN
To celebrate the long-standing partnership between UEFA Champions League and EA SPORTS FC 24, we created and launched the new in-game UCL Ultimate Team kit. As Creative Director and Design Lead, I developed the concept and visual direction for “UCL Glory” — a bespoke kit design inspired by those defining moments under the Champions League lights.
UCL GLORY KIT DESIGN
To celebrate the long-standing partnership between UEFA Champions League and EA SPORTS FC 24, we created and launched the new in-game UCL Ultimate Team kit. As Creative Director and Design Lead, I developed the concept and visual direction for “UCL Glory” — a bespoke kit design inspired by those defining moments under the Champions League lights.
MUSIC CREATIVE
SERVICES
For over a decade, I have worked across the music industry, creating visual identities and campaign systems for artists, labels and releases worldwide. My experience spans art direction, cover design, music packaging, merchandise, tour visuals, stage design and brand identity — contributing to more than 800 releases, four RIAA Gold records and over 50 million streams.
SERVICES
For over a decade, I have worked across the music industry, creating visual identities and campaign systems for artists, labels and releases worldwide. My experience spans art direction, cover design, music packaging, merchandise, tour visuals, stage design and brand identity — contributing to more than 800 releases, four RIAA Gold records and over 50 million streams.
BUILT FOR CULTURE. PROVEN IN SPORTS, MUSIC & AUTOMOTIVE
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DBDS 2026 | CREATIVE ART DIRECTION | DANIEL BLAKE | DBDSLONDON@GMAIL.COM